Red Bull is an energy drink sold by Red Bull GmbH, an Austrian company created in 1987. Red Bull energy drink has the highest market share of any energy drink in the world, with 6.302 billion cans sold in a year (2017)
Austrian entrepreneur Dietrich Mateschitz was inspired by an existing energy drink named Krating Daeng (which means “red bull” in English), which was first introduced and sold in Thailand by Chaleo Yoovidhya. He was impressed by it so much that the idea of the new product and its logotype sprang into his mind almost immediately, modified the ingredients to suit the tastes of Westerners, and, in partnership with Chaleo, founded Red Bull GmbH in 1987 in Chakkapong, Thailand. In Thai, daeng means red, and a krating is a large species of wild bovine native to South Asia. Yoovidhya’s heirs own majority stakes in both brands, and they both use the same red bull on yellow sun logo while continuing to market the separate drinks to the respective Thai and Western markets.
The Red Bull company slogan is “Red Bull gives you wings”. Rather than following a traditional approach to mass marketing, Red Bull has generated awareness and created a ‘brand myth’ through proprietary extreme sport event series such as RedBull Cliff Diving World Series, Red Bull Air Race, Red Bull Crashed Ice and stand-out stunts such as the Stratos space diving project.
The emblem includes two red bulls butting heads in front of a gold spot, which can be actually interpreted as the sun.
In 2014 the slogan “Red Bull gives you wings” became a cause of a $13 million class-action lawsuit. The company was alleged to deceive its customers by promising them increased concentration and reaction speed. Also, the brand’s advertising supposed that the product is a better source of energy than a cup of coffee, for instance, while in fact Red Bull contains the same amount of caffeine (or even less) as a cup of coffee.
What inside Redbull Energy Drink?
It is contain CAFFEINE + TAURINE + B-GROUP VITAMINS + SUGARS
Caffeine has already been known for its stimulating effects on the human body by ancient civilizations who consumed it from natural sources like tea, coffee, cacao beans & cola nuts.
To this day, caffeine can be naturally found in coffee, tea and chocolate or produced synthetically and whether present in natural sources or in Red Bull Energy Drink your body processes caffeine the same way.
One of caffeine’s primary sites of action in the human body is the central nervous system where it stimulates cognitive functions.
One 8.4 fl oz can of Red Bull Energy Drink contains 80 mg of caffeine.
Taurine is an amino acid, naturally occurring in the human body and present in the daily diet. It is involved in a wide range of biological processes.
Taurine is found in high concentrations in muscle, brain, heart and blood. A person weighing 70kg has approximately 70g of taurine distributed throughout their body. Put another way, a 70kg person naturally already has in his body 70 times the amount of taurine contained in one can of Red Bull Energy Drink.
Taurine is also contained in different foodstuffs like scallops, fish, poultry and most infant formulas.
B-Group Vitamins are essential micronutrients that are required for maintaining normal body functions.
B-group vitamins play an important role in energy metabolism, such as the build-up and break-down of carbohydrates and protein.
Moreover, B-group vitamins play a central role in the normal functions of the brain and nervous system and contribute to normal neurological and psychological functions.
RedBull Energy Drink is made with real sugars.
Sugars are well known carbohydrates and can be found in many foodstuffs from fruits and fruit juices to other beverages including energy drinks. Carbohydrates are basic nutrients consumed in the daily diet, and whether found in fruits or Red Bull Energy Drink your body processes these sugars the same way.
One 8.4 fl oz Red Bull Energy Drink contains 27g of sugars (sucrose and glucose). This total amount of sugars is in the range of the sugar level found in an equivalent amount of apple or orange juice.
Red Bull – Vitalizes Body and Mind. Red Bull Energy Drink contains high quality ingredients.
Redbull energy drink with different taste
Redbull edition combine Redbull energy drink with the taste of Cranberry, Lime, Blueberry & Tropical Fruits.
- The Redbull Red Edition: contains the same high quality ingredients as Red Bull Energy Drink and has a sweet cranberry taste.
- The Red Bull Silver Edition:contains the same high quality ingredients as Red Bull Energy Drink and has a distinctive lime taste.
- The Red Bull Blue Edition: The Red Bull Blue Edition contains the same high quality ingredients as Red Bull Energy Drink and has a fruity blueberry taste.
- The Red Bull Yellow Edition: The Red Bull Yellow Edition contains the same high quality ingredients as Red Bull Energy Drink and has a tropical fruits taste.
Redbull sugarfree is energy drink without sugar, provide energy, balancing a busy day between work and gym or during fun nights out with your friends. Whenever you are in need of a boost.
Redbull sugarfree is contain like Redbull energy drink: Caffeine, B gruop vitamins, taurien like redbull energy drink and addition aspartame & acesulfamek, alpine water.
Redbull zero calories with zero calories, zero sugar gives consumers the choice between our original Red Bull Energy Drink and a zero calories, zero sugar product
Red Bull products are appreciated worldwide by top athletes, students, and in highly demanding professions as well as during long drives.