Coca Cola Soft Drink Taste The Feeling
Coca cola company history. Coca Cola soft drink 330ml taste the feeling. “Coca-Cola, or Coke is a carbonated soft drink manufactured by the Coca-Cola Company. Originally intended as a patent medicine. It was invented in the late 19th century by John Pemberton and was bought out by businessman Asa Griggs Candler. Whose marketing tactics led Coca-Cola to its dominance of the world soft-drink market throughout the 20th century. The drink’s name refers to two of its original ingredients: coca leaves, and kola nuts a source of caffeine.” According to Wikipedia.
Coca cola products.
Coca Cola has 500 soft drink brands in more than 200 different countries and occupies 4 out of 5 best selling beverages in the world. Such as: Coca-Cola Classic, Diet Coke, Sprite, Fanta, Coca-Cola Zero Sugar, Coca-Cola Zero Calories…
Coca-Cola soft drink original taste is the most popular beverage in the world. This is also the best selling product of the company, available in almost every country. In particular, Coca-Cola accounts for 75% of the company’s sales and 25% of the beverage market. Claiming to be an irreplaceable king in the Coca Cola company. Coca Cola provides quality and diverse beverages on a global scale and constantly seeking to innovate in line with customer demand. From low sugar products, natural products to organic products. Coca cola understands that people should not consume too much sugar in their daily diet. Coca-Cola sustainable development has taken concrete and practical actions, including cutting sugar in beverages, to help consumers easily control the amount of sugar they use.
Coca Cola Vietnam
Operating in Vietnam since 1994. Coca-Cola Global Beverage Company has made a positive contribution to the economy and supports sustainable social development through business investment, supply chain, distribution network, human resources and community activities. In Vietnam, Coca Cola is successful on market.
“Taste The Feeling” campaign.
Coca-Cola launches “Taste The Feeling” campaign. Advertising campaign for all countries and products such as Coca Cola Soft Drink 330ml, Coca-Cola Diet, Coca-Cola Zero Sugar and Coca-Cola Light. “Taste The Feeling” emphasizes the company’s commitment to every customers. When they choose any Coca-Cola products such as Coca Cola original taste, Coca Cola light, Coca Cola zero sugar. All of these taste can be suitable for every people. With those have different taste, lifestyle, even diet. Have calories, with or without caffeine. The campaign is promote globally with a fun, contextual, and country specific song accompanied by television commercials in the form of sentences. Simple casual shows bring intimacy, sharing emotions and moments when people enjoy Coca-Cola. At each end, the Coca-Cola soft drink products link together under the iconic red plate of Coca-Cola.
Coca-Cola soft drink is for everyone. Coca-Cola is a brand with plenty of products line. All bring the same values and symbols. So consumers want Coca-Cola is in personal ways, whatever it is. They still want a Coca-Cola with great flavor and freshness. “Taste the Feeling” will bring the idea of enjoying Coca-Cola soft drink or any Coca-Cola product line as a simple joy that makes each moment more special. Share the great moment with each other. “Taste the Feeling” is a story. This is generalize and reflects each of the aspects and emotions.
The campaign’s creative activities revolve around the fundamentals of the Coca-Cola brand. Including red lettering, discs, iconic glass bottles, but with a more modern approach. Express the intimate moments of the stories, emotions and experiences that people share when enjoying cool Coca-Cola bottles.
An important part of all the communication activities of the campaign “Taste the feeling” as well as other global campaigns of Coca-Cola. This is music.
The background music of the campaign was compose and produced by Swedish-born artist and producer Avicii. The performance of talented young singer Conrad Sewell – famous voice for the song “Firestone” family. Which has reached 300 million views on Spotify and more than 3 million disks worldwide.
The song “Taste the feeling” includes music inspired by the sound of Coca-Cola: the flicker, the bubbling and finally the sound. This new brand will be used throughout the brand’s global branding campaign.
The first acoustic version of the song was shown on various television newscasts for the new campaign. Including the commercials “Anthem”, and the single with Avicii will be released soon.
Avicii will produce an additional version of “Taste the feeling” for the Coca-Cola campaign. At 2016 European Football Championship and the 2016 Summer Olympics in Rio this year.
Combining music and creative activities that inspire pleasure, emotion and media experience. Coca-Cola has come closer to consumers and has made Coca-Cola a great success. through the period.
The song “Taste the feeling” and the campaign footage also attracted hundreds of thousands of views on youtube in less than two months. So initially creating a closer, more familiar in the hearts of consumers. Love this beverage brand globally.