7UP Lemon Soft Drink – A Style Imprint In Vietnamese Youth
Joining the Vietnamese market more than 23 years ago. 7UP is still one of the favorite drinks for young Vietnamese with a refreshing natural lemon flavor and unique and different communication activities. 7 Up Soft Drink 330ml the natural refreshing lemon flavor accompanies the meals of young people. 7UP creates a new concept of soft drinks, encouraging the spirit of positive and positive living
PepsiCo Fist time in Vietnam.
Back in 1994, 7UP Lemon Soft Drink was one of the first faces of PepsiCo (today Suntory PepsiCo) to be “launched” by Vietnamese customers. In the context of the first years after opening with fierce competition. The appearance of 7UP Lemon Soft Drink has really create a trend for young people. Thanks to the characteristic green color of the packaging and the refreshing lemon flavor. Bring a truly natural feeling as if standing by the vibrant seaside summer day. Not only that, the cleverness of positioning has made 7UP portray his portraits in the minds of customers as a symbol of optimistic, fresh and personal lifestyle. Which seems to have touch a region deep in the minds of young people. The unique brand personality has led these potential customers to adhere to 7UP from there in an invisible but fascinating way.
7UP builds trust among users with a quality commitment right from the first days.
Meaningful and inspiring communication programs for young people
Having spent more than two decades as a close friend of the 8X, 9X and 7UP generations, it has created a positive attitude to life, arousing active spirit for all 10X in the future. In 2008, 7UP developed a new product called 7UP Revive – a drink containing healthy ingredients, quick rehydration, electrolytes and vitamins for long days of exercise.
From here, 7UP Lemon Soft Drink and 7UP Revive images appear to be associated with activities for youth across the country. These are the bottles of water that support the students throughout the passionate Green Summer journey. So young athletes in the exciting matches of the National Student Sports Tournament. Moreover, 7UP really exploded and stood out with a meaningful and unique campaign “7UP adorned Vietnam” to bring a youthful, fresh urban space that is unique to Vietnamese youth. Two typical projects are Ho Con Rua and Ki dormitory of Ho Chi Minh City University of Economics.
Most recently, the 7UP once again stirre up the life of netizens with the MV. “Craving It is Love – Love to Eat”. Telling about the “Full-Taste” journey and the refreshing lemon flavor of 7UP throughout her North and South. Ms. Ninh Duong Lan Ngoc to experience national dishes. In parallel with that, the contest “Craving For Nhue” also took place very excitingly on two platforms Facebook and Foody. Hitting the psychology like to experience, discovering Vietnamese cuisine, though not too far away from the world. Young, to encourage them to send photos of check-in restaurants with 7UP. Drawing a special and complete Vietnamese food map.
“Craving is inching, likes to eat”. 7 Up Soft Drink and young people discover Vietnamese cuisine
Phuong Minh (22 years old, a student) is one of the most active participants. “Craving is inching” through 7 weeks of testing. She shared: “I have been a hard fan of 7UP for a long time, so I worked hard at the playgrounds provided by 7UP. For this “YOLO” game. I had a week of “unlocking” 8 locations, watching movie tickets and phone scratch cards. More specifically, I am one of 7 young people who have won the opportunity to travel throughout Vietnam with 7 Up Soft Drink 330ml to enjoy delicious dishes throughout the region. What a wonderful and different experience for myself. ”
Focusing on bringing customers satisfaction with product quality and satisfaction of experience is the key to 7UP’s success. During more than two decades in Vietnam market. And indeed, efforts to start the trend and capture young people’s taste are strengthening 7UP’s position in the mind of modern and dynamic customers.
Meaningful programs for young people
Besides, 7UP Lemon Soft Drink is also associated with many meaningful programs for young people. In 2008, the brand develope a new line of products called 7UP Revive. Drinks containing healthy ingredients, rapid rehydration, electrolytes and vitamins for long days of exercise.
Since then, 7UP and 7UP Revive images appear to be associated with activities for youth across the country. These are the bottles of water to support students throughout the “Green Summer”. The youthful athletes in the exciting matches of the national student sports tournaments.
In addition, this beverage brand is also prominent in the campaign. “7UP adorned Vietnam”, bringing a youthful and fresh urban space. Characterize by Vietnamese youth through two typical projects is Ho Con Rua and Ho Chi Minh City University of Economics dormitory.